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Logo DNA Chart™ — Free PDF
Logo DNA Chart™ — Free PDF - Image 2

Logo DNA Chart™ — Free PDF

Original price was: £5.00.Current price is: £0.00.

Try the Logo DNA Chart™ before committing to any template

Perfect for freelancers, agencies, or in-house teams who want to test-drive logo direction in minutes. If it helps, please tell Google about us.

Verified Icon
Field-tested on real brand projects
Fast Scoring Icon
Mark in seconds (Neutral, 25%, 50%, 75%, 100%)
Print Ready Icon
Print-ready A4/Letter PDF + digital-friendly
Grid Icon
Clean layout, clear ticks, space for notes
Prompts Icon
Built-in guidance prompts — no lorem
Assets Icon
Two custom axes + bonus assets
Tip: After scoring, paste your notes into ChatGPT to turn the genes into concrete design rules (type, shapes, stroke, spacing, color, motion).

In stock

SKU: P009 Categories: , Tags: , , Brand: , ,

Logo DNA Chart™ — (PDF)

The Logo DNA Chart™ is Madani‘s proven framework, used for over than decade to define logo direction for different brands he was building with his team. It gives clients and teams a shared view of where the brand should go, eliminating irrelevant noise and speeding decisions. Ideal for freelancers, logo designers, branding agencies, and solo entrepreneurs.

What you Get

This chart scores your brand across these pairs. Two extra rows are blank for custom axes.

01. Logo DNA Chart by Madani
02. “How-to-use” guide
03. “You-might-like” Additional

How It Works

Download PDF

Download

Get the print-ready PDF (A4/Letter).

Print and mark

Print & Mark

Place an X on each gene (1=left, 4=neutral, 7=right); circle your top 3.

Use while sketching

Design

Keep the sheet visible while sketching so every choice follows the scores.

Must know

  • X at center = Neutral: neither side should dominate at first glance.
  • Mark intensity: 25%, 50%, 75%, or 100% toward either side.
  • Swap axes if needed: use Neutral↔Expressive (voice), Static↔Dynamic (motion), or Monochrome↔Multicolor (color).

What You Get

PDF Included
Print-ready PDF (A4/Letter) with 7-point ticks
Axes
20 core genes
Guide
On-page quick guide and space for notes/rules
Assets
PNG preview for digital sharing
Support
Email support

Why this over a generic mood board?

Logo DNA Chart Generic Mood Board
Built-in guidance prompts Yes No
Forces clear choices (7-point scale) Yes No
Client-ready justification artifact Yes No
Printable & digital-friendly Yes No
Optional Templates Yes No

Want more tools like this? Explore our branding templates collection.

License

Software

Columns, Gutters, Margins, Rows

A4
File Format

DPI

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